If you want to find out what AdSense is, check out Chapter 1. (Too busy to read Chapter 1? Here’s the barebones definition AdSense is ad space on your Web page or blog that you lease to advertisers.) Now, I think definitions are all well and good, but it’s time to get started using AdSense to generate a little income from your Web site, don’t you know? Before I get too deep into the hows, though, I need to address a few whys. Probably one of the greatest reasons to use AdSense is to tap into the growing Web advertising market, a market expected to reach about $18.9 billion dollars by 2010 if you can believe the folks at Jupiter Research.(You can read all about it at www.jupitermedia.com/corporate/ releases/05.08.15-newjupresearch2.html.) And if you could have a fraction of a percent of that market, wouldn’t it be worth a few minutes of your time to set up an AdSense account? Of course, you’re probably thinking to yourself, “Self, if that much advertising revenue is available on the Web, why don’t I just go straight to the source and cut out the middle man?”You could. After all, why in the world would you want to give Google a portion of the income that you can generate selling advertising space on your Web site?
Okay, okay. I give. The question was a setup. The truth is I can think of a few (very good) reasons that it might be worth losing a small portion of your advertising revenue to allow Google to handle the logistics:
- Ease of advertising sales: You could find out which advertisers are putting their ads on your site and go straight to them to cut a deal for advertising that would cut Google right out of the picture. But would you know who to contact? And would you know how to go about convincing the advertiser to put his ads on your site? Probably not. Instead, Google handles those sales issues for you, and that alone justifies the premium that Google gets from connecting advertisers with ad publishers.
- Availability of time: Think of it like this: You can make and bake homemade bread to go along with your dinner every single night, but it’s timeconsuming and bread’s available on the grocery store shelves that you don’t have to knead, let rise, or bake. And that bread is just as good as anything most people could make at home (and in a lot of cases, much better!). AdSense is the same. You could track down the sales, negotiate the deals, design the ads, and then connect your site to the advertiser’s site. But why would you spend time on that when you could let Google do it, place a couple lines of code in the design of your Web site, and then sit back and wait for the clicks to happen? Time is at a premium, and you have better ways to spend that premium than on the time-consuming activities that go along with selling, designing, and implementing advertising on your Web site.
- Avoidance of technological frustrations: Those ads that are placed on your Web site when you sign up for AdSense are created by someone.Usually that someone is a tech geek of some kind who not only knows what works in online advertising but also knows how to program pages or sections of pages to see, display, and update advertisements regularly. Are you that someone? Most of the time, the answer to that question is no, you’re not the tech guru. If you were, you’d be in advertising and wouldn’t need this book. It just makes more sense to allow someone who knows how to handle the situation to handle it. That frees you up to do tasks that are more essential to making money.
Setting Up for AdSense
One misconception that I had when I wanted to start using AdSense was that it would be difficult and time-consuming to set up. Boy, was I wrong! Setting up the account doesn’t require your first born child or your signature in blood. Setting up the account takes only a few minutes and a minimum of information. But how you set up the account is determined by whether you already have a Google account. Having a Google account isn’t a requirement, but it can be useful. If you don’t have a Google account, you’re missing out on other Google applications, like Gmail (Google’s Web mail program), possibly AdWords (the other side of AdSense; it’s a pay-per-click advertising program in which you only pay for ads that users click), and Google Analytics (a Web site traffic measurement program that tells you all kinds of cool information about who visits your site and what they do while they’re there). A Google account makes connecting all these applications considerably easier, too.
If you’re going to use AdSense, you most definitely want to have some kind of Web site analytics program. A Web site analytics program tracks the number of visitors to your site and some of their behaviors while they’re on your site.You can use a program like AWStats or ClickTracks, but those programs are nowhere near as easy to use as Google Analytics.
Google Analytics is free, and it integrates with AdWords and AdSense, so it makes it easy to track your efforts in those programs. You may also want a program that’s easy to understand and use. Google Analytics fits that bill,too. And did I mention the program is free? But I digress.One reason that many people choose not to have a Google account is because they don’t like the way that Google collects personal information. People fear that because Google’s claim to fame is its ability to analyze the heck out of online information, it’ll use its expertise to dredge up all the personal information that it can about them. To some people it just feels far too much like Big Brother is watching
AdSense only Web sites :
You need to know one more detail before you even start to set up your AdSense account. Many people set up AdSense strictly to build Web pages with the singular purpose of enticing
users to click the ads. You’ve seen these pages on the Web; they’re all similar to the one shown below. The pages contain a small amount of text and lots of links, ads, and search boxes all of which are usually linked to AdSense or a service like it.
users to click the ads. You’ve seen these pages on the Web; they’re all similar to the one shown below. The pages contain a small amount of text and lots of links, ads, and search boxes all of which are usually linked to AdSense or a service like it.
If this is the type of page that you’re planning to construct and connect to your AdSense account,don’t bother. The page may stay up for a few weeks or even a couple of months, but Google will find it, and when they do, that’s it. Google will ban you from the AdSense program.
If you’re truly interested in making a little money with AdSense, don’t try to cheat the system.Working within Google’s guidelines is a perfectly profitable way to make some extra cash that you can depend on for a long time to come.It’s also not as difficult as it might seem when you first read through the guidelines and program policies.
In my experience, however, Google hasn’t used my personal information for anything more than what I want it used for. I have a Google account, multiple Gmail accounts, a Google Analytics account, and accounts with Google AdWords and AdSense (and a couple dozen other Google applications and accounts that I won’t list here). Not once in the past decade has Google used my information inappropriately. And I’m pretty careful about who I give my information out to. If you’re still not convinced, Google has a pretty rigorous Privacy policy in place to protect you. You can find that policy at www.google.com/privacy.html.
If, after reading that document, you still don’t want to register with Google,you can jump to the instructions for opening an AdSense account if you don’t have a Google account. Otherwise, you can set up a Google account while you’re setting up your AdSense account. And if you already have a Google account, you’re one step ahead of everyone else.
One more note about setting up a Google AdSense account: Some experts suggest that you should have an AdSense account that’s separate from your other Google accounts. The purpose behind having them separate is so that there are no repercussions should you accidentally end up in Google’s bad graces with your AdSense efforts. I think that caution is unfounded.
Unless you plan to use your AdSense account in a manner that’s prohibited by Google, you should run into no problems at all. And I find that it’s much easier to have an AdSense account that’s as easy to access as all the other Google applications that you use. One difficulty that I’ve discovered is the frustration of not having your AdSense account connected to other accounts, especially Google Analytics and AdWords.
You have to decide what you’re most comfortable doing: using your existing Google account, creating a new Google account, or not using one at all. But no matter what your preferences are, you can still get started with AdSense (even if not effectively) as soon as you get the approval from Google.
Taking the Plunge :
If you have a Google account that you want to use when you set up your AdSense account, here are the steps for setting up the account:
1. Point your browser to the AdSense Web site at www.adsense.com.
2. Click the Sign Up Now button, as shown in Figure 2-1.
The information you’ll be requested to enter includes
• Your Web site URL: Google will check the site to ensure it’s appropriate for ads to be displayed.
• Your Web site language: To ensure that AdSense is available to your site visitors and that any ads placed are properly targeted to the main language of your site.
• Type of account: Use this drop-down menu to select whether you’re creating a personal account or a business account. (If the account is for you, it’s personal, and if you plan to use it as part of a business that you own, it’s a business account.)
• Country or territory: You do know where you live, don’t you?
• The payee name: This is the name under which you want your payments issued. If you’re creating a personal account, it should be your personal name. If you’re creating a business account, it’s best to use the business name, but you can also use your personal name if you prefer.Payments are made electronically or by check, but you set that information up after you’ve created your AdSense account, so for now all you need to know is to whom and where payments should be sent.
• Address and telephone number: Use the address where you would like to have your payments sent, and be sure to include a working telephone number in case the good people at AdSense need to contact you concerning payments. You also need to select the I Agree that I Can Receive Checks Made Out to the Payee Name I Have Listed Above check box. This just ensures that you’re aware that the name you have selected in the Payee Name portion of the form is the name your checks will be made out to.
• Email preferences: If you want to receive the AdSense newsletter and surveys about AdSense, place a check mark in the In Addition,Send Me Periodic Newsletters with Tips and Best Practices and Occasional Surveys To Help Google Improve AdSense check box.
• Who referred you: Use the drop-down menu provided to tell Google how you heard about AdSense. This information is likely used to help them effectively market the AdSense service.
• Agree to AdSense program policies: The last part of the form is where you register your agreement or disagreement with the AdSense program policies. Be sure to read these policies completely (a link to them is provided on the form). If you don’t agree to the program’s policies, you will not be approved for an AdSense account. Two of the four check boxes on this list are the most important points in the program policies. The third check box is your agreement (if you agree) and the fourth check box is just confirmation that you don’t already have an AdSense account. (You’re only allowed to have one, so don’t try registering another because it will be refused.) All four of these check boxes must be selected.
Don’t blow off the Policies section. You need to read the policies and make sure you understand them because Google strictly requires that publishers (AdSense users) adhere to these policies. Slip up, and Google will strip your AdSense capabilities so fast you’ll wonder if there’s some capability-stripping super power out there that you’ve never heard of.
4. In the new page that appears, confirm your payment information, and then choose either the I Have an Email Address and Password (Google Account) option or the I Do Not Use These Other Services option. If you select the first option, you can jump right to the next section. If you select the second option, a new form appears, as shown in Figure 2-3.
5a. If you select the second option, choose a new e-mail address for the account, designate and confirm a password for the account, and then enter the verification word. When you’re finished, click Continue.A Gmail account will be created for you, using the e-mail address you
select.
6. Wait.First you have to wait for an e-mail confirmation from AdSense.That should arrive in your e-mail Inbox within a matter of minutes. After you’ve confirmed your e-mail address, you have to wait a little longer for approval of your account. But don’t wait too long. Google should only take a few days to approve or deny your application for an AdSense account.
One question you may have is whether you really need a Gmail address to complete the AdSense application. The answer is no. I can sing the praises of Gmail — Google’s Web mail program. I’ve had an account since the program was in beta testing, and it’s the best Web-based e-mail program you’ll find. But it’s not necessary to have one. Any e-mail address will suffice. Just be sure it’s an e-mail address that you have access to because that’s where Google sends your communications from AdSense, and you must be able to access those communications to verify your account.
Enough for today, tomorrow spliced again .. thx
AdSense is an advertising program that anyone who publishes a Web site can use to generate income for their Web site. But there’s one small condition.Google must approve your site before ads are shown on your site.A longer explanation is that AdSense is an ad-placement program that utilizesGoogle’s proprietary search capabilities to determine the best placement forads that are purchased through the Google AdWords program.AdSense is contextual advertising, or ads that appear in the context of surrounding content. What this means for you is that AdSense ads are related to the content of the pages on which those ads appear.It sounds complicated, I know. And really it can be very complicated, but the bottom line is that with AdSense, you can place ads on your Web site that are targeted to the content of your site. So, if your site is about Chinese Crested dogs, ads for Web-based human resources applications don’t show on your site.
AdWords: The flip side of AdSense :
AdSense is one-half of an advertising duo that Google has cooked up. The other half is Google AdWords, a pay-per-click keyword advertising program. (How smart is that? Having both advertisers and publishers as your customers!) In a pay-per-click advertising program, advertisers place ads based on keywords that are related to their content. (Keywords, in this context, means key terms or words that are commonly associated with a given subject, topic,
service, or product.) In pay-per-click advertising, advertisers create short, text-based ads that are very closely related to chosen keywords, and then allow those ads to be shown on other people’s Web sites that feature (in some way or another) the chosen keyword. The advertiser agrees to pay up to a certain dollar amount ,called a bid,each time a Web site visitor clicks on the ad. Thus, the term pay-per-click. The bid amount an advertiser placed on a keyword is usually determined by two factors:
service, or product.) In pay-per-click advertising, advertisers create short, text-based ads that are very closely related to chosen keywords, and then allow those ads to be shown on other people’s Web sites that feature (in some way or another) the chosen keyword. The advertiser agrees to pay up to a certain dollar amount ,called a bid,each time a Web site visitor clicks on the ad. Thus, the term pay-per-click. The bid amount an advertiser placed on a keyword is usually determined by two factors:
the budget and the popularity of the keyword.The advertisers themselves set the daily budget
for each advertisement,one built around how much they are willing to pay if someone clicks the ad. The bidding process itself sets how much a keyword is worth,clearly, more popular keywords are going to cost advertisers more. The bidding process works much like any other auction process, with one minor change. Advertisers bid for placement of their ads by keyword, but more than one advertiser can win. The way it works is that the advertiser that has the highest bid has their ads shown in the most desirable places (both on Google and other Web sites). Bidders with lower bids will still have their ads shown, but in somewhat less desirable places. The “less desirable” places can still perform very well, and in fact are sometimes more coveted because they cost less, which means advertisers can afford to have
their ads shown more often.
for each advertisement,one built around how much they are willing to pay if someone clicks the ad. The bidding process itself sets how much a keyword is worth,clearly, more popular keywords are going to cost advertisers more. The bidding process works much like any other auction process, with one minor change. Advertisers bid for placement of their ads by keyword, but more than one advertiser can win. The way it works is that the advertiser that has the highest bid has their ads shown in the most desirable places (both on Google and other Web sites). Bidders with lower bids will still have their ads shown, but in somewhat less desirable places. The “less desirable” places can still perform very well, and in fact are sometimes more coveted because they cost less, which means advertisers can afford to have
their ads shown more often.
In return for placing those ads on your site, you’re paid a small amount each time one of your site visitors clicks an ad, and in some cases, even when site visitors just see the ads.
Money Makes AdSense Go ’Round :
Okay, so AdSense is (in essence) an advertising program. But why would you want to use it? Well, for the money, of course. AdSense is an easy way to generate income from your Web site, even if you’re not selling anything on the site.
And while creating income is the most likely reason that publishers use AdSense, it’s not the only one. Some publishers use AdSense as a means of making their Web site more valuable to site visitors.
Anyone who displays an AdSense ad is considered a publisher, whereas anyone who purchases the ads that are displayed through AdSense is an advertiser.
Now, this is where a lot of debate usually begins. Experts (who are usually people who know a lot just about a given subject) tend to disagree about the value of any type of advertising on your Web site. Some experts say that any advertisement that takes people away from your Web site is a bad thing.Others say that ads are okay, in the right places. You can read more about ad placement in Chapter 3.
When placed properly, AdSense ads can add value to your Web site by pointing users to other resources related to the topic of your site. This means they’ll probably surf away from your site at some point. But if your site is well built (which is essential if you intend to grow traffic over time), it’s likely that users will come back to your site again in the future.The value here is that users not only get what they’re looking for, but you get return traffic; and because you’re using AdSense to help those users find the information they need, you’re also making a little extra money in the process.
Deciding Whether AdSense Is Right for You :
Even though there are a lot of benefits to using AdSense, it’s not for everyone.Just like not everyone likes the idea of eating chocolate, there will be some who aren’t willing to risk that AdSense ads push (or draw) traffic away from their Web sites. One good example of this is if you have an e-commerce Web site that features products on every page. Many e-commerce site owners aren’t willing to include advertisements on their pages because the ads can cause site visitors to surf away before they complete a purchase.
What it all really comes down to is to know how badly you would be hurt if a site visitor surfed away from your site. If the damage would be like cutting off your left hand, you probably don’t want to include AdSense on your site. If, on the other hand (the right hand because it’s not been cut off yet), the possibility of a site visitor surfing away wouldn’t cost you any money, AdSense is probably worth considering. To be clear, a certain percentage of site visitors click an ad on a site and then don’t come back, either that day or at all. But that percentage is likely to be very small. If you won’t lose money if they don’t come back, why not try to make a little money? Jenn Savedge, the owner of the blog The Green Parent (www.thegreenparent.com), doesn’t use AdSense. She says, “I want to have complete control over the products that are advertised on my site. I don’t want it to appear as though I am endorsing products when I am not.” And that’s a valid reason to decide against using AdSense. A good rule of thumb is generally that all content-only sites can afford to have AdSense ads displayed on some, if not all, pages on the site. Sites that sell stuff? Well, that’s a little trickier, but if you have pages that don’t contain links to purchase products (like product review pages, or articles that extol the value of a particular product or group of products), you can probably feel pretty secure about including AdSense ads on those pages.
Common AdSense Questions :
If you’ve read to this point, you know just enough to be dangerous, which means you probably have a ton of questions about AdSense. Other chapters answer most of those questions for you, but to keep you focused, I answer a few of the more pressing questions now.
What follows are answers to a few of the more common questions that are usually asked about AdSense (which incidentally are probably the ones that you want the answers to the most).
How much money can I make with AdSense?
There’s just no easy answer to this question. Well, okay, there’s an easy answer it depends. But that easy answer isn’t really useful. The problem is that several measurements impact your daily revenue from AdSense ads,such as
Unique visits: A visitor is considered unique when she visits your Website the first time during a given period of time. Depending on the metric the measurement used to track visitors on your Web site that’s used, a visitor might be considered unique the first time he visits your site in a 24-hour period, the first time in a week, or the first time in an hour. For AdSense, the unique visits measurement is used to help determine the click-thru rate for ads. Click-thru rate (CTR) is the number of people who click an ad and are taken to the Web page designated for the advertisement. This page is usually a larger, more colorful ad, the opening page of a Web site, or a page that displays more information about the product or service featured in the ad.
Average click-through-rate (CTR): The CTR is the actual number of visitors who click through an ad on your Web site. This is important because you’re paid when users click your AdSense ads.
Average cost-per-click (CPC): The CPC is the amount that advertisers pay each time someone clicks one of their ads. This number varies widely and is dependent upon the cost of the keyword to which an ad is related. For you, as an AdSense publisher, the CPC is the basis for how much you’re paid.
Using these three measurements.Measurements which are highly variable you can estimate how much you could make based on some hypothetical numbers. For example, assume that your Web site gets 1,000 unique visits per day and that the average value of the ads that are displayed on your site each day is $.25 per click (that’s the CPC). Finally, assume that about 2 percent of your 1,000 visitors click through the ads on your site each day. Now, you have numbers that you can work with.With those hypothetical numbers in place, you can use this equation to estimate how much you might make from your AdSense ads on a given day: (unique visits x average CTR)average CPC = potential revenue
so (1,000 x .02)$.25 = $5.00
After This I can give you Tips For Get Adsense..Wait..
so (1,000 x .02)$.25 = $5.00
After This I can give you Tips For Get Adsense..Wait..
Meskipun awal mulanya hanya mesin pencari,saat ini Google berkembang menjadi Portal yang sangat lengkap dengan puluhan fitur-fitur yang canggih.Masing-masing fitur memiliki URL sendiri yang dapat di akses Melalui www.google.co.id/intl/id/features.html
klik gambar untuk memperbesar
Google seems to have guidelines for everything, and Web site design is no exception. Google’s Webmaster Guidelines are the de facto guidelines for how any Web site associated with Google should be designed.Google is certainly one of the most visible companies in the world. The number of people who watch Google in hopes that it will one day screw up is shadowed only by the number of people who are watching Microsoft hoping for the same. And because Google is such a target, the company needs to ensure that anyone who’s even very remotely associated with it meets certain guidelines to help avoid the ire of an offended public.
The Google Webmaster Guidelines are only one step in the requirements that Google has for people, but the guidelines are an important step — and it’ll benefit you to understand them completely. Here’s a quick overview, but take the time to read the complete guidelines at www.google.com/webmasters as the ideas underpinning them are valuable for Web design even if you’re not planning to use AdSense or any of Google’s other applications:
- Make your site easy to navigate by creating a consistent navigational structure across your site and by making that navigational structure obvious to visitors. Nothing’s worse than getting stuck on a Web page without a link to the home page or another way off the page without using your back button or closing your browser completely.
- Include relevant links to other Web sites.
- Use a site map (a text document that links to every page on the site) and submit it to Google. To submit your site map, you have to be a member of Google’s Webmaster Central, but signing up for that is as easy as signing up for any other Google account. After you sign up,submit your site map by using the form. (You can find links to the forms as well as other pertinent info at www.google.com/webmasters/start.)
- Include clear, relevant content.
- Make sure the HTML that makes up your site is written correctly.
- Repair broken links as soon as they’re noticed.
- Allow crawlers access to your Web site by including a robots.txt file in the design of your site. The robots.txt file has two lines: User agent: * >Disallow: /
- Create the file with a text editor, such as Notepad, save it using robots.txt, and then when you upload your Web site to a server, be sure to also upload this file. The file tells Web site crawlers that they’re welcome to look at all the pages on your Web site.
- Design your pages for users, not for search engines. Users come to your site because they need something. Design your site so that the visitors you’re targeting get exactly what they need information and products that they’re searching for. By designing your site with your visitors in mind, you’ll automatically hit most of the requirements that search engines have for ranking you in search results. A good rule of thumb is the more useful your site is to real people, the better crawlers will rank the site.
- Avoid any kind of underhanded Web site design, such as using hidden pages or hidden text that’s only meant to be seen by Web crawlers.Believe it or not, crawlers recognize this kind of sneaky design, and you’ll be penalized in search rankings for it.
- Use only relevant keywords in the titles, headings, and text of your Web site.
Many more guidelines are in here, but these basics are a good place to start. And one in particular really sums up the whole concept of Google’s Webmaster Guidelines: Build your site for people, not for search engines. If you do that, the chances that you’ll end up in trouble with Google (or AdSense) are very slim.
Google Analytics is Google’s free Web site traffic analytics program. It’s easy to use and provides a wealth of information about the visitors to your site, so don’t let its dry-as-dust name scare you away from using it. Detailed coverage of Google Analytics is in Chapter 14, including where to get the application and how to make it work with your Web site, but I thought you might like to know a little more about it right now.Google Analytics, which started life as Urchin Analytics a program that wasn’t free offers nearly 50 standardized analytics reports as well as reports that you can customize, all of which tell you about the visitors to your site.As a free program, it’s one way for you to find out more about your site visitors without having to spend a tidy sum on the insight that an audience research firm will cost you.
Broadly speaking, Google Analytics offers you reports in four different areas: Visitors, Traffic Sources, Content, and Goals. The neat thing about Analytics from an AdSense perspective is that it features reports that are AdWords-specific (very handy, that) and reports that apply very specifically to any SiteSearch capabilities enabled on your site (including those capabilities that you may have enabled through AdSense).
Installing and using Google Analytics is simple and doesn’t require a technology degree. It takes about an hour to set up an account and paste the provided code into the HTML on your Web site. After you place the code on your site,it should take a couple days to start seeing statistics.And after you collect statistics for about a month, you can begin seeing patterns in how your site visitors use your site.
Google Analytics may well be the secret weapon that you never knew you needed. At worst, it tells you more about your site visitors than you could ever gather with your AdSense reports alone. At best, you’ll find out enough about your users to begin understanding what they’re looking for and how you can provide it for them.
Good luck..!!
This is one part in SEO (Search Engine Optimazion). Submit your site or blog url to google. Google search function to optimize for your website or blog. Well now we try, very easy.
- Go to google.com
- click About Google
- click Submit your content to Google
- If you do not find it try clicking here
- On the Web click on Add Your Url
- Now insert your own url for example: http://bonkcrexs.web.id/
- including the "http://" prefix.
- On comment: enter the tag or a short description about your website or blog.
- Finally, write the captcha code.
- And click Add Url.
Completed, the next step is to wait for google search crawl content and your blog or web url. Okey good luck, get a wonderful day.
